要培育一批具有国际竞争力的优势印刷企业,企业就必须通过品牌建设树立自身良好的形象,培育消费者美好的消费情感和高尚的消费文化,使品牌在消费者或客户心目中形成美好的记忆。国内经济增速放缓,印刷市场持续低迷。近一两年来,不断有印刷企业相继倒闭破产,业界人士纷纷质疑传统印刷企业的出路何在?在一片质疑声中,有一点是肯定的,那就是必须转型。经过三十多年的发展,我国印刷产业规模不断壮大,实力不断增强,目前已跻身印刷大国行列,但在国际大环境的影响下,印刷行业也正在发生深度变化。过去 To cultivate a group of internationally competitive printing enterprises, enterprises must establish their own good image through brand building, cultivate the consumer’s good consumer sentiment and noble consumer culture, and make the brand form a beautiful consumer or customer’s mind memory. The domestic economic growth slowed down and the printing market remained sluggish. In the past year or two, there have been printing companies going bankrupt and bankruptcy one by one. Many people in the industry have questioned the way out for traditional printing companies. One question in doubt is that it must be transformed. After more than 30 years of development, China’s printing industry has grown in size and strength, and now ranks among the largest printing powers in the world. However, under the influence of the international environment, the printing industry is undergoing profound changes. past