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2012年中国高端水市场零售量超过50万吨,零售额达108亿元,零售额增长率高达42.6%,是中低端水增长率(16.3%)的近3倍。随着人们消费观念和科学饮水观念的改变,满足现代人健康需求的高端养生饮用水逐渐成为市场的热点。早在多年前,道和集团通过深入研究发现,巴马居民的长寿与当地的水、空气、地磁以及人们豁达的心态密不可分,而巴马人保持年轻活力的关键所在正是巴马的山泉水。全国健康饮用水协会主任金日光教授曾谈到:
In 2012, China’s high-end water market had more than 500,000 tons of retail sales, with a total retail sales of 10.8 billion yuan. The growth rate of retail sales was as high as 42.6%, nearly three times of the low-end water growth rate (16.3%). With the change of people’s concept of consumption and the scientific concept of drinking water, high-end health-care drinking water that meets the health needs of modern people has gradually become a hot spot in the market. As early as many years ago, the Daohe Group conducted an in-depth study and found that the longevity of the Bamars is inseparable from the local water, air, geomagnetism and people’s open-mindedness. The key to maintaining the young vitality of the Bamar is precisely the mountain of Bama spring. Professor Kim Il Sung, director of the National Association of Healthy Drinking Water, once said: