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在出版业日趋繁荣,全民读书热潮迭起的今天,电视可以利用媒体自身优势,打造高品质的电视读书栏目。《欧普拉读书俱乐部》栏目中有许多成功因素值得借鉴。挖掘电视自身优势。通过多种电视艺术手段的运用,如节目现场的布景,配合恰当的背景音乐,适时插入专题片,尤其是电视营造的“拟人际传播”情境,如邀请作者或嘉宾谈书,
Today, with the increasingly prosperous publishing industry and the upsurge of reading for all, television can make use of the advantages of the media to create high-quality TV reading columns. There are many success factors in Oprah’s Club. Tap the TV’s own advantages. Through the use of a variety of television art techniques, such as the setting of the show scene and the appropriate background music, special episodes are inserted in time, especially the “interpersonal communication” scenario created by the television. For example, the author or guest is invited to talk about the book,