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海尔集团是1984年在青岛电冰箱总厂的基础上发展起来的国家大型一级企业。十几年来,海尔集团在“名牌战略”思想指导下,通过技术开发、精细化管理、兼并控股及国际化,使一个亏损147万元的企业发展成拥有电冰箱、空调器、冷柜、洗衣机、微波炉等7个门类、3000余个品种,年销售收入50亿元的大型企业集团,成为全国家电行业的排头兵。要干就要争第一青岛电冰箱总厂刚成立时,国内冰箱生产
Haier Group is a large-scale state-level enterprise developed on the basis of Qingdao Refrigerator Plant in 1984. For more than ten years, Haier Group has developed a company with a loss of 1.47 million yuan to have refrigerators, air conditioners, and freezers under the guidance of the “brand strategy” thought through technological development, refined management, mergers and acquisitions, and internationalization. Washing machines, microwave ovens and other seven categories, more than 3,000 varieties, annual sales income of 5 billion yuan in large-scale enterprise groups, has become the vanguard of the national appliance industry. If you want to do it, you must compete for the first time when the Qingdao Refrigerator Factory has just been established.