书店真的要走向穷途末路了吗?抑或只有舍弃主体地位才能保住全身?或许,除此之外还有另一种可能。那就是通过书店形象与营销的再造,来激发与突显书店本身的吸引力与不可替代的价值。 Is the bookstore really going to a dead end, or is it possible to keep the whole body by giving up the dominant position? Perhaps there is another possibility besides this. That is through the bookstore image and marketing of recycling, to stimulate and highlight the bookstore itself attractive and irreplaceable value.