从1994年中央电视台首次为黄金段位广告进行公开招标至今,连续13年来,每年11月份都有一场令人瞩目的广告“标王”争霸战。而公众围绕“标王”竞争发出的议论也褒贬不一、不绝于耳。今年央视再现了企业广告的“飚钱”大赛,但引发人们思索更多的却是当今市场竞争中企业如何确立自已的品牌战略问题。 Since 1994, CCTV debuted for the first time a bid for the golden section of advertising so far for the past 13 years, every November there is a remarkable advertising “superstar” hegemony battle. However, the public’s comments on the competition of “superscript Wang” are also mixed, endless. This year CCTV reproduced corporate advertising “Biaoqian” contest, but lead to more people think it is in today’s market competition, how to establish their own brand strategy.