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面对迅速变化的市场,产品差异化越来越成为我国中小企业走出价格战的重要法宝。怎样通过产品差异化来获得竞争优势也成为企业管理者不断探讨的问题。本文从产品差异化出发,阐述了产品功能创新战略对于提高企业竞争力的巨大作用。
Faced with rapidly changing markets, product differentiation has increasingly become an important magic weapon for SMEs out of the price war. How to gain competitive advantage through product differentiation has also become a problem constantly explored by business managers. Based on the product differentiation, this article elaborates the great function of product function innovation strategy to improve the competitiveness of enterprises.