随着碎片化阅读时代到来,纸质出版物热度减退,数字阅读模式成为人们阅读的新宠。随之应运而生的全媒体,也成为传媒领域中“大而全”传播介质的代名词。传统图书出版理念受到强烈冲击,为适应出版市场的新语境,图书编辑不仅在理念上需要创新,在角色上也需要及时转型。 With the era of fragmented reading, the decline of paper publications, digital reading mode has become the new favorite of people to read. The consequent emergence of all media has also become synonymous with the “big but complete” media in the media. The traditional concept of book publishing has been strongly impacted. In order to adapt to the new context of the publishing market, book editors need not only to innovate in concept but also to change in time.