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市场营销课程具有极强的实用性和应用性,是中职经济管理类专业的主干课程,市场营销创立于20世纪初美国,在上个世纪八十年代引入中国并开始传播,市场营销在我国被很多中职学校列为公共学科。本文基于中职市场营销课程的学科特点,分析并研究了目前市场营销教学中普遍存在的问题,并结合中职学校的实际情况对市场营销教学改革提出了有效的建议。重视外在的影响因素,在教学中根据不同章节的内容选择不同的实践教学方法,促使学生把理论与实践有效的结合起来,从根本上激发学生的学习兴趣。
Marketing courses with strong practicality and applicability, is the main course of secondary economics and management major, marketing was founded in the early 20th century the United States, introduced in China in the 1980s and began to spread, marketing in our country Many secondary vocational schools as public disciplines. Based on the characteristics of secondary vocational education courses, this article analyzes and studies the problems existing in current marketing teaching, and puts forward some effective advice to the reform of marketing teaching based on the actual situation of secondary vocational schools. Emphasis on external factors, in the teaching according to the different chapters of the content to choose different practical teaching methods, prompting students to combine theory and practice effectively, and fundamentally stimulate students interest in learning.