市场发展和国家发展两者是密不可分的,若是市场发展不稳定,那么国家发展也会受到不利的影响,在此种情况下,只有稳定了市场经济,国家才能长治久安。鉴于市场的重要性,对影响市场发展的因素进行分析是势在必行的。在具体的分析之后发现,营销渠道是比较突出的影响因素之一。当前的营销渠道有网络营销与传统营销两种,本文对此两种营销渠道进行了分析,并提出了具体的整合策略,以供参考。 Market development and national development are inextricably linked. If market development is not stable, then national development will also be adversely affected. Under these circumstances, the state can maintain long-term peace unless the market economy is stabilized. In view of the importance of the market, it is imperative to analyze the factors that affect the development of the market. After a specific analysis found that marketing channels are more prominent one of the factors. The current marketing channels are two kinds of network marketing and traditional marketing, this article analyzes the two marketing channels, and put forward specific integration strategies for reference.