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整个零售购物体验会更加的场景化,零售商需要在时间、地点、天气以及其他各种条件下,综合预测客户的购物需求。随着传感器、宽带和电脑处理技术成本的下降,物联网成为正在加速的项目。最近的研究显示,目前全球已经有120万设备实现了连接,预计到2022年,将有500亿的设备互相连接。而物联网在中国的具体体现就是O2O,对于零售商来说,物联网带来的价值,就是可以引入一些新型的传感器,为顾客带来更好的购物体验。
The entire retail shopping experience will be more scene-oriented, retailers need time, place, weather and other conditions, a comprehensive forecast of customer shopping needs. With the cost of sensor, broadband and computer processing technologies falling, the Internet of Things has become an accelerating project. Recent research shows that there are currently 1.2 million devices worldwide connected and it is estimated that by 2022 50 billion devices will be connected to each other. The concrete embodiment of Internet of Things in China is O2O. For retailers, the value brought by the Internet of Things is that some new sensors can be introduced to provide customers with a better shopping experience.