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“在我们的产品里,最有特色的是掌上青岛微信公共账号,用户数量已经超过15万人,而且互动性非常强,3个月就实现了赢利。”说这话的时候,青岛报业传媒集团旗下掌上青岛全媒体集群、掌控传媒有限公司执行总经理杨家波脸上透着几分自豪。当很多传统媒体面对炙手可热的微信还不知道如何借势发展之时,青岛报业传媒集团却已经在微信上成功掘金,这先行的一步着实让不少媒体人眼前一亮。其实,在掌控传媒的全媒体架构中,掌上青岛微信还只是其“七剑”矩阵里很小的一部分。那么,这出鞘的“七剑”究竟是如何排兵布阵、玩转全媒体的呢?
“In our products, the most characteristic is the palm of Qingdao WeChat public account, the number of users has more than 150,000 people, and the interaction is very strong, 3 months to achieve a profit.” “When saying this, Qingdao Newspaper Media Group’s palm all-media cluster in Qingdao, Yang Jiabo, executive general manager of the Control Media Co., Ltd., a little proud of his face. When many traditional media in the face of the hot micro-channel do not know how to take advantage of the development of time, the Qingdao newspaper media group has been successful in the micro-Denver Nuggets, this first step really make a lot of media people shines. In fact, in the all media structure that controls the media, the palm wechat in Qingdao is only a small part of its ”Seven Swords“ matrix. So, this sheath of the ”Seven Swords " is actually how formations, play all the media?