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女装市场因其规模较大,一直很受青睐,市场上活跃着诸多品牌,诚然竞争也就异常激烈。在这个被称为“服装行业风向标”的细分领域,品牌的淡出和介入也似乎成了市场常态,可是我们也欣喜发现,有一个品牌自2004年成立之初,就坚持自己的稳健和细致,一步一步地健康发展及适时扩张,在业界已传为佳话,这就是冠嘉服饰(上海)有限公司(下称:冠嘉公司)经营的原创品牌emely。冠嘉公司的成功背后,究竟有何独特的经营理念、执行策略、战略规划呢?emely品牌的成功能给业界经营者带来什么启示呢?本刊为此采访了emely品牌总经理李慧美女士。
Because of its larger size, the women’s wear market has been very popular, many brands are active in the market, it is true that the competition is extremely fierce. In this subdivision, known as the “vane of the apparel industry,” brand fading out and involvement seem to be the norm in the market, but we are also delighted to find that there is a brand that insisted on its own soundness since its inception in 2004 And meticulous, step by step to the healthy development and timely expansion, has been well-known in the industry, which is the original brand emely operated by Crown Garments (Shanghai) Co., Ltd. (hereinafter referred to as: Guan Jia). What is the unique business philosophy, execution strategy and strategic planning behind Guanghua’s success? What’s the inspiration for the success of the emely brand? The magazine interviewed the beauty manager of the emely brand Li Hui Disabilities