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众所周知,晋江是全国闻名的体育服装品牌之都,可谓大牌云集,强者荟萃。身处其中的CBA将如何后来居上,脱颖而出,实现自身的品牌发展目标?是沿袭已经被许多企业成功运用的“渠道+广告+赞助”的品牌推广模式?还是走一条既符合体育品牌推广的规律,又符合自身特点的差异化道路?我们带着这些问题专程赴晋江采访了CBA副总裁林金章。通过长达两个小时的采访,全面而深刻地了解了CBA立足自我、根植专业,坚持秉性、弘扬内涵的品牌之道。
As we all know, Jinjiang is well-known national sportswear brand capital, can be described as big-name, strong gathering. CBA in which will come from behind, come to the fore, to achieve their own brand development goals? Is followed by many enterprises have been successfully used “channel + advertising + sponsorship ” brand promotion mode or take a promotion that is both sports branding Law, but also in line with their own characteristics of the difference? We took these issues to a special trip to Jinjiang, interviewed Lin Jin Zhang, vice president of CBA. Through a two-hour interview, CBA fully and profoundly understands CBA’s brand based on self, rooted in specialty, insisted on nature, and promoted connotation.