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营销背景网络的发展使得消费者们不仅仅局限在线下购买,更多了一个对于商品价值考量的平台,用户购买产品后会向周边的朋友在网络上晒出自己的产品使用体验,同时也有很多在网购后对商品做出的评价。飞利浦品牌非常看重用户体验,从用户对商品使用体验中不断创新产品,为消费者提供更优质的服务。创新不是凭空想象,更多的来源于消费者们的声音。那么如何了解消费者的需求呢?如何知晓消费者们对于商品的意见呢?又如何收集消费者对于产品的期望值来实现消费者们想要的创新呢?
Marketing background The development of the network makes consumers not only limited to online purchase, a more consideration for the value of the product platform, the user after buying the product to the surrounding friends drying their products on the network experience, but also a lot of After the online shopping make the evaluation of the goods. Philips brand value user experience, from the user experience of product use innovative products, to provide consumers with better service. Innovation is not imagined, more from the voices of consumers. So how to understand the needs of consumers? How to understand the views of consumers for goods? And how to collect consumer expectations for products to achieve the innovations consumers want it?