旅游公共关系是一门实践性、应用性非常强的课程,在旅游管理专业中占有重要的位置。然而,在教学过程中,很多教师往往只重视理论教学而忽视了实践教学环节。为了提高教学的效果,必须要了解学生的学习心理特点,并对公共关系课程教学的实践能力进行具体分析,在此基础上可以通过多媒体教学、建立实训室以及加强岗位实习等途径来提高学生的实践能力。 Tourism Public Relations is a practical and highly applied course that occupies an important position in tourism management. However, during the teaching process, many teachers tend to focus on theoretical teaching and neglect practical teaching. In order to improve the effectiveness of teaching, we must understand the characteristics of the students’ learning psychology, and conduct a detailed analysis of the practical ability of the teaching of public relations courses, on the basis of which multimedia teaching, establishment of training rooms and strengthening internships and other ways to enhance students Practical ability.