1992年中国报界骤起的增刊扩版热在1993年继续高涨。不断添刊加页的报纸紧锣密鼓,调查读者,集思广益,或锦上添花,或改弦更张;新创办的报纸马不停蹄走访同行,取经问道,更想青出于蓝而胜于蓝,一鸣惊人.不论新闻圈内人是否已有明确的认识,这一系列行动、思索与规划,正在悄悄构筑一块当代新闻学研究应当关注的新领域——报纸策划。“策划”一词,人们已不陌生。影视上,它通常列于编、导、摄之前,港、台的不少书报刊上也赫然有之。大陆报界近几年偶有“引进”,只是声势不大,其意义也尚不为人们明瞭。无可否认的是,策划在现代办报工作中的地位和作用越来越显著,故作此文试为之立“说”. The expansion of the publication in China’s newspaper in 1992, which expanded rapidly, continued to soar in 1993. The newly-created newspaper goes nonstop to visit their peers and asks if they want to get out of the blue and outdo the blue, making blockbuster no matter whether the insiders in the newsroom already have or not A clear understanding of this series of actions, thinking and planning is quietly building a new field of contemporary journalism should pay attention to - newspaper planning. People are no strangers to the word “planning.” Film and television, it is usually listed in the series, guide, photo before, Hong Kong, Taiwan, many newspapers also impressively. The occasional “introduction” of the mainland press in recent years has only little momentum and its significance is still unknown to the people. Admittedly, the status and role of planning in the work of modern newspapers have become more and more obvious. Therefore, this article is the preface to the article.