当前,中国电信下属的各本地网分公司电子渠道建设正在起步当中,接下来必须大力拓展电子渠道的营销工作。而要拓展电子渠道的营销工作,必须在新媒体传播上进行创新突破。当前,运用新媒体传播来开展营销已成为众多企业的一个重要选择。什么是新媒体传播?1.何谓“新媒体”?新媒体是相对于传统媒体而言的,它是一个不断变化的概念。有专家认为,“在今天网络 At present, the construction of the electronic channels of local branch offices under the control of China Telecom is under way. The next step must be to expand the marketing of electronic channels. To expand the marketing of electronic channels, we must innovate breakthroughs in the dissemination of new media. At present, the use of new media to carry out marketing has become an important choice for many businesses. What is New Media Communication? 1. What is ”New Media?“ New media is a concept that is constantly changing relative to traditional media. Some experts think that ”in today’s network