随着社会主义市场经济的发展和对外开放的扩大，中国的出版业正在激烈的竞争中求生存图发展，处在这一时代性潮流中的中国出版业必然而且已然感受到这分动力与压力并存的影响，表现出矛盾的心理和浮澡的心态：一方面要承担文化使命，一方面要学会经营管理；一方面要把握大政方 With the development of the socialist market economy and the opening up to the outside world, China’s publishing industry is seeking survival in the face of fierce competition. The Chinese publishing industry in this trend of the times must and must feel the motivation and pressure The coexistence of the impact of contradictory psychology and bathing mentality: on the one hand to assume the cultural mission, on the one hand to learn management; on the one hand to grasp the big government