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随着经济的发展和社会的进步以及新兴媒体的冲击,让传统媒体在这一坏境之下遭遇困境,加快媒体融合,成了这一环境之下传统媒体的唯一出路和大势所趋。但媒体的融合绝不是媒介的简单叠加,也不是为了获得单纯的经济效益,而是为了更好的坚守国家舆论监督阵地,占领信息传播的至高点。让视、听、图、文不再割裂,让传统媒体得以长久持续永恒的发展。在新的环境背景之下媒体融合机遇与挑战并存,虽然有很多成功的案例,但面对大量技术人才的流逝、体制机制的限制、新形态里的老化内容及浮夸的标题,同样是急需解决的问题。
With the economic development and social progress as well as the impact of emerging media, the traditional media has encountered difficulties under this circumstance. Accelerating the integration of the media has become the only way and the trend for the traditional media in this environment. However, the integration of the media is by no means a simple superposition of the media, nor is it for the sake of obtaining pure economic benefits. Instead, it aims at better maintaining the position of state media supervision and occupying the highest point of information dissemination. Let the visual, the listening, the drawing and the text no longer split, so that the traditional media can be sustained and eternal development. Under the new environment, there are many opportunities and challenges in media convergence. Although there are many successful cases, in the face of the passing of a large number of technical personnel, the limitations of institutional mechanisms, the aging content in new forms and the exaggerated titles, it is also an urgent need to resolve The problem.