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当代世界营销学之父菲利浦·科特勒曾指出:“营销的艺术大致上也就是建立品牌的艺术。”而品牌建设的关键是培养品牌忠诚。培养品牌忠诚对营销者是一种极其“合算”的买卖,是当代企业营销极其重要的任务与理性选择。持续追求客户的“非常满意”营销的主要目标在于获得顾客的满
Philip Kotler, the father of contemporary world marketing, once pointed out: “The art of marketing is basically the art of brand building.” And the key to brand building is to cultivate brand loyalty. To cultivate brand loyalty is an extremely “worthwhile ” sale to marketers. It is an extremely important task and a rational choice for the contemporary enterprise marketing. Continuous pursuit of the customer “Very satisfied ” The main goal of marketing is to get the customer full