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苏北有家螺丝钉店,只卖螺丝钉,其他什么也不卖。小小螺丝钉实在是不起眼,也没有什么赚头,一个螺丝钉只有不到一厘钱的利润。可这家螺丝钉店的王老板却乐此不疲,几十年经营下来,除了一家四口基本生活外,还供养出两个大学生,砌了一幢别墅楼,日子过得非常潇洒。钱从哪里来?当然是开螺丝店赚的。小小螺丝钉店积聚起如此可观的财富,得益于店老板专注的执著精神、前卫的经营理念和精细的营销技巧。几十年来,这家螺丝钉店的左邻右舍,店铺里卖的东西杂七杂八的,大而不全,多而不精,甚至混业经营,理发铺里卖百货,五金商店卖瓜果,不伦不类。而这位王老板对螺丝钉情有独钟,无论市场怎么波动,无论别人的店铺搞什么新花招,他都不为所动,就连那块招牌还是几十年前的,经过风雨的侵蚀,岁月的洗刷,字迹已经模糊不清。但他的店铺门前车水马龙,人来人往。百里方圆的客户者知道这里有
North Jiangsu home screw shop, selling only screws, the other does not sell anything. Small screw is really small, there is no profit, a screw less than a dime of profit. But the boss of the screwdriver shop is never tired of doing business for decades, in addition to a family of four basic life, but also for the support of two college students, built a villa building, the day had a very chic. Where does the money come from? Small screw shop build up such a considerable wealth, thanks to the shop owner’s dedicated dedication, avant-garde business philosophy and sophisticated marketing techniques. For decades, the screwdriver’s neighbors, shops sell a variety of things, large but not complete, not refined, and even mixed operations, barber shop to sell department stores, hardware stores sell fruits, neither fish nor fake. The boss of the king of soft-headed screws, no matter how the market fluctuations, no matter what other people’s shops engage in new tricks, he unmoved, and even that piece of signboard or a few decades ago, after the erosion of the wind and rain, The years of scrub, writing has been blurred. But his shop in front of a busy, people coming and going. Barry radius customers know there is