如今,我们正处在一个迷茫、焦虑、躁动的时代;一个成功率很低,但是很多人都非常渴望成功的时代。这同时也是一个更需要专注、创新、定力和韧性的时代。在这个时代里,我们比以往任何一个时代都渴望能够成功地诞生一个超级大单品。反观那些大单品,它们都是靠解决一个独一无二的问题从而获得垄断地位,产品既让大众受益,又可以给创造者带来长期的利益。比如脉动、红牛、六个核桃……包括蒙牛、伊利、康师傅等旗下很多超级单品都是这样。 Today, we are in a time of confusion, anxiety and restlessness; an era of low success rates, but many are eager for success. It is also an era that requires focus, innovation, determination and resilience. In this era, we are eager to successfully create a super-large single product than ever before. On the other hand, those big-ticket items, which are monopolized by solving a unique problem, benefit both the public and the creators in the long-term. Such as pulsation, Red Bull, six walnuts ... ... including Mengniu, Yili, Master Kong and many of its super-a single product is such.