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报载,2004年2月12日,麦当劳正式聘请姚明任全球形象代言人。据说,仅2003年一年,就有300多个国内外品牌邀请姚明担任形象代言人。姚明广告魔力的不断提升,足以让人感叹代言人经济模式的迅猛发展。不一而足,2004年7月11日,被公认为中国“新民企”代表的创维集团在北京正式宣布选用已是杭州旅游形象代言人的“女子十二乐坊”作为其品牌形象代言人;稍后不久的7月21日,“西安宝马彩票案”事件的主角刘亮到达杭州,正式出任吉奥汽车公司的形象代言人。
According to the report, on February 12, 2004, McDonald’s officially hired Yao Ming as the spokesperson for the global image. It is said that in 2003 alone, more than 300 domestic and foreign brands invited Yao Ming to serve as a spokesperson for the image. The continuous improvement of Yao Ming’s advertising magic is enough to make people lament the rapid development of spokesperson’s economic model. On July 11, 2004, the Skyworth Group, which was recognized as the representative of China’s “new private enterprise”, formally announced in Beijing that “12 Girls Square”, which is already the spokesperson of Hangzhou tourism image, was used as its brand image spokesperson; Shortly after July 21, Liu Liang, the protagonist of the “Xi’an BMW Lottery Case” incident, arrived in Hangzhou and formally became the spokesperson for Gio Motors.