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电商的冲击让实体店铺经营者惶恐不安,这是不可逃避的现实问题。百丽这个曾经鞋业的“王者”也被电商冲击的七零八落,寻求结构与战略调整已经成为其必然选择。从1992年投资200万港币成立的一间小厂,历时20余年,百丽发展到市值一度超过千亿港币的中国最大鞋业生产和零售公司。2010年营业额超过237亿元人民币,销售网络覆盖中国大陆包括所有省会城市在内的300多个主要城市,产品辐射中国(含香港)、美国、欧洲、日本、东南亚、中东、非洲等国家或地区。“帝国”的衰落随着网络经济的兴起,中国的实体经济正在步入一个衰退期。特别是房地产经济的非理性发展,
The impact of e-commerce to physical shop operators panic, this is an inevitable reality. Belle, once the shoe industry’s “king” has also been eclipsed by e-commerce, seeking structural and strategic adjustments has become its inevitable choice. Since its establishment in 1992, a small factory with an investment of 2 million Hong Kong Dollars has lasted for more than 20 years and Belle has grown to the largest footwear manufacturing and retail company in the country with a market cap of over HK $ 100 billion. With a turnover of more than 23.7 billion yuan in 2010, the sales network covers more than 300 major cities in mainland China, including all capital cities, with products radiating from China (including Hong Kong), the United States, Europe, Japan, Southeast Asia, the Middle East, Africa, area. “Empire ” decline With the rise of the Internet economy, China’s real economy is entering a recession. In particular, the irrational development of the real estate economy,