罗丝·汉德勒和丈夫埃利奥特·汉德勒创建了美泰公司,经过近十年奋斗,才从亏损状态发展为有微薄利润的小型专业玩具生产商。这期间,公司设计、生产、销售过无数种产品,但从没有什么惊天动地的杀手锏产品。 Rose Handel and her husband Eliot Handler founded Mattel, and after nearly a decade of struggle, it has grown from a loss-making state to a small professional toy manufacturer with a meagre profit. During this period, the company designed, produced, and sold a myriad of products, but there has never been a terrible killer product.