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本文探讨了人们对商标的认知和理解问题，分析了影响消费者理解商标的几种因素，并对企业家如何创作商标提出了若干思路及建议。
This article discusses people’s understanding and understanding of trademarks, analyzes several factors that affect consumers’ understanding of trademarks, and proposes several ideas and suggestions for entrepreneurs how to create trademarks.