可口可乐,市场营销工作如此出色,且与国内饮料企业形成如此大的反差,奥妙何在?最深切的感受就是,许多国内饮品企业还没有真正步入适应市场经济的工作套路、甚至还没有搞清在市场经济的战场上关系企业生存发展的主要工作该做什么、如何去做。相信可口可乐的市场行销运作定会使我 Coca-Cola, marketing work is so outstanding, and the formation of such a big contrast with the domestic beverage companies, what is the secret? The most profound feeling is that many domestic beverage companies have not really entered the working routine to adapt to the market economy, and have not even figured out On the battlefield of the market economy, the main tasks related to the survival and development of a company are what to do and how to do it. Believe that Coca-Cola’s marketing operations will make me