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一个时代的选择,已经刻不容缓地摆在我们面前,这就是——追求卓越.我们没有时间徘徊了.仅仅10年,海尔从一个亏损小厂发展为集科、工、贸于一体的大型集团公司.10年间固定资产由500万元增至11亿元,增长219倍;销售收入由348万元增至25亿元,增长717倍,经济效益由亏损147万元,到年创利税2.8亿元,人均创利税由127元到4.6万元,增长361倍;出口创汇从零发展到1700万美元;生产经营从单一的电冰箱发展到包括冰柜、分体式空调、柜式空调、商用展示柜、洗衣机、微波炉等7个品种、上千种规格的产品……海尔人靠什么取得如此巨大的成功?他们是这样回答、这样实践的:
The choice of an era has already been placed in front of us without delay. This is - the pursuit of excellence. We do not have time for it. In just 10 years, Haier has grown from a small loss-making factory into a large group company integrating science, industry and trade. During the 10 years, fixed assets increased from 5 million yuan to 1.1 billion yuan, an increase of 219 times; sales revenue increased from 3.48 million yuan to 2.5 billion yuan, an increase of 717 times, the economic benefit from the loss of 1.47 million yuan, and the annual profit tax of 280 million yuan. The average profit-making tax per capita rose from 127 yuan to 46,000 yuan, an increase of 361 times; the foreign exchange earned from exports grew from zero to 17 million US dollars; the production and operation expanded from a single refrigerator to a freezer, split-type air conditioner, cabinet air conditioner, commercial display cabinet, Seven kinds of products, such as washing machines and microwave ovens, and thousands of specifications of products... What did the Haier people achieve such great success? They answered and practiced this way: