面对西部开发重新焕发出的勃勃生机，软饮行业也涌动出了诱人商机。我国饮料行业企业整体水平较低，缺少在全国范围内有一定影响力和较高市场份额的企业，如目前国内年产量达到2450万吨。从整个行业来看，平均销售收入仅1000多万元，销售利润率仅3％左右。由此不难看出，软饮行 Facing the rejuvenating vitality of western development, the soft drink industry has also emerged with attractive business opportunities. The overall level of enterprises in the beverage industry in China is relatively low, and there is a lack of companies that have a certain influence and a high market share across the country. For example, the current domestic annual output will reach 24,500,000 tons. From the perspective of the entire industry, the average sales revenue is only over 10 million yuan, and the sales profit margin is only about 3%. It is not difficult to see that soft drinks