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电力资源是我国做好能源保障的重要途径。如何在日益激烈的市场竞争中取得一席之地,成为了电力企业生存和发展必须正视的问题。本文从电力企业营销管理所表现的问题进行探究,找出提高电力营销的几点有效措施。
Power resources is an important way for our country to do a good job of energy security. How to gain a place in the increasingly fierce market competition has become a problem which the power enterprises must face to survive and develop. This article explores the problems that appear in the marketing management of power enterprises and finds out some effective measures to improve the electricity marketing.