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当散售模式遇到“天花板”且难以突破时,2011年至今京沪租务市场却表现强劲在8月中旬的中报业绩会上,SOHO中国宣布转型,不再零散出售商业项目,转而持有物业。SOHO中国为什么要转型?董事长潘石屹的说法是“战略性的布局,内外部压力部有,销售税高,每年利润一半以上都交了税”;CEO张欣表示,最大的动力是受租务市场的“召唤”。笔者认为,两人基本说出了SOHO中国
Beijing-Shanghai rental market has shown strong performance since 2011 when the sales model encounters “ceiling” and is difficult to break through. In the mid-August interim results meeting, SOHO China announced the transformation of its business and no longer scattered sale of commercial projects, In turn, hold the property. SOHO China why the transformation? Chairman Pan Shiyi’s argument is “strategic layout, internal and external pressure department, sales tax high, more than half of the annual profits have paid tax ” CEO Zhang Xin said the biggest driving force is affected by Rental market “call ”. The author believes that the two basic out of SOHO China