B2C是电子商务模式之一,是企业通过网络直接为消费者服务,是常见的营销方式,也在女装品牌的营销中广泛应用。面对巨大的市场竞争以及人们对品牌的重视,我国女装企业开始逐步实施电子商务,借由B2C平台开展品牌建设和营销服务。本文将要女装品牌在B2C平台上的营销发展现状进行分析,并总结相关改善措施。 B2C is one of the e-commerce model is the business through the network directly to consumers, is a common marketing, but also widely used in the marketing of women’s brand. Faced with huge market competition and people’s attention to the brand, Chinese women’s enterprises began to gradually implement e-commerce, with B2C platform to carry out brand building and marketing services. This article will be women’s brand B2C platform for marketing and development status of the analysis, and summarizes the relevant improvement measures.