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今年的国产电影贺岁档大战中,古装大片《王的盛宴》和《血滴子》都遭遇到了票房的失利。而张艺谋导演的《英雄》(2002)横空出世,创造了票房奇迹,开启了中国电影的大片时代。但十几年后档内地的年票房总产值狂飙突进至170多亿时,众多国产大片仍旧在为票房过亿而苦苦挣扎,华语古装大片过去十几年来只有产量不断增加,而缺少电影本身质量与市场效益提高,越来越缺乏新意。本文将从华语古装大片的发展历程浅析华语古装大片的生存语境。
This year’s Chinese-made movie Lunar New Year file war, costumes, “King’s Feast” and “bloody son” have suffered box-office defeat. Zhang Yimou’s “Heroes” (2002) turned out to be the box office miracle and opened the era of Chinese film. However, more than a decade later, the output value of the annual box office hit a record high of over 1.7 billion. Many large domestic films are still struggling with more than a billion dollars at the box office. For the past ten years or more, Chinese costumes have only seen an increase in output while the lack of the film itself Quality and market efficiency, more and more lack of new ideas. This article analyzes the survival context of Chinese costumes from the development of Chinese costumes.