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关于品牌竞争力主持人:做为西部人,我非常高兴参加这样一个西部品牌论坛方面的活动。我们可以思考一个问题,10年前,在中国,10个人也许有一个选择;5年前,在中国,10个人有10个选择;今天,在中国,10个人会有100个选择,每个人有10个选择。这就是变化,市场的变化,这个变化引发了我们许多思考,满大街的咖啡厅,为什么唯有星巴克咖啡一枝独秀?大家都在卖饮料,为什么可口可乐始终占据着领导的地位?人人都在研究品牌,为什么我们更多的时候接受和认
About Brand Competitiveness Moderator: As a westerner, I am very happy to participate in such a Western brand forum activity. We can think about a problem. 10 years ago, in China, 10 people may have a choice; 5 years ago, in China, 10 people had 10 choices; today, in China, 10 people will have 100 choices, each of whom 10 choices. This is the change, the market changes, this change has triggered many of our thinking, full of cafes, why only Starbucks coffee thriving? everyone is selling drinks, why Coca-Cola has always occupied a leading position? Everyone is studying the brand Why do we accept and recognize more often?