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近年来,随着市场国际化步伐的加快,我国一些行业的排头兵,正在积极探索与国际接轨的路子,作为中国服装行业的龙头企业,杉杉集团在实施国际化经营方面,迈出了成功的步子……90年代初,杉杉集团(以下简称杉杉)以提出并实施名牌战略而迅速崛起,而且带动了中国服装行业的全方位上台阶,成为中国服装行业的龙头企业。如今杉杉又开始了国际化经营的历程,启动了国际名牌战略,这将把我国服装业的发展推向一个新的阶段。早在1995年,中国服装协会副理
In recent years, with the accelerated pace of internationalization of the market, the vanguard of some industries in China is actively exploring ways to conform with international standards. As the leading enterprise in China’s garment industry, Shanshan Group has taken a successful step in implementing international operations Step ... In the early 90s, Shanshan Group (hereinafter referred to Shanshan) to put forward and implement brand strategy and the rapid rise, but also led the Chinese garment industry in all directions to become the leading garment enterprises in China. Now Shanshan started the course of international management, started the international famous brand strategy, which will bring the development of China’s garment industry to a new stage. As early as 1995, the vice president of China National Garment Association