这是一个互动的时代。不仅各类社交媒体铺天盖地包围着我们,就连严肃的商业经济也都披上了一层互动的外衣。一件产品能不能卖得好,除了看它好不好用,还要看更重要的一点:用户的参与度。互动思维,可以说伴随着互联网而愈加流行,因为互联网拉近了人与人之间的距离,也改变了人们信息交流的模式,让人际交流更加扁平化。如果说互联网把互动思维带进了商业经济活动中来,那么众筹则是这种思维最直接的体现。今年在圈子里火热的小牛电动车就是众筹成功的一个代表。众筹,最初的目的无疑是为了筹集 This is an interactive era. Not only are we all kinds of social media overwhelming us, even the serious business economy has also been put on an interactive coat. A product can not sell well, in addition to see it easy to use, but also look more important point: the user’s participation. Interactive thinking can be said to be more and more popular with the Internet because the Internet has narrowed the distance between people and changed the mode of people’s information exchange so as to make the interpersonal communication more flat. If the Internet has brought interactive thinking into commercial economic activities, crowdfunding is the most direct manifestation of this thinking. This year in the circle of hot calf electric car is a crowdfunding success of a representative. Crowdfunding, the initial purpose is undoubtedly to raise