当今,我们正处在一个海量数据、信息爆炸的大数据时代。大数据时代的来临给我们的生活带来了巨大的变革,而对于和信息及数据最密切相关的新闻媒体来说更是如此。大数据给传统媒体和新媒体带来了一系列的冲突,这对双方来说都既是挑战也是机遇,传统媒体与新媒体是否能调和冲突、互相融合、找准定位和良性发展?大数据时代下传统媒体与新媒体融合的现状与困境时什么?本文将对此问题进行初步的分析。 Today, we are in a big data era with massive data and information explosion. The advent of the Big Data era has brought dramatic changes to our lives, especially for the news media most closely related to information and data. Big data has brought a series of conflicts to traditional media and new media, which are both challenges and opportunities for both parties. Whether traditional media and new media can reconcile conflicts, integrate with each other, find a place and develop soundly? In the big data era What is the status quo and the predicament of the integration of traditional media and new media? This article will conduct a preliminary analysis of this issue.