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在消费主义盛行的今天,广告作为异化消费的先驱者,在生活中到处都充斥着,具有无所不在的特征,一方面为购物等提供方便快捷的服务,把握时尚流行趋势,紧握时代脉搏,为消费者引领购物的趋向,而另一方面,越来越趋于商业化,存在着欺骗性,单纯为利益服务,损害了消费者的权益,出现了广告的异化。为了消除这种异化,就必须扬弃它,回归理性的广告。
In the prevalence of consumerism today, advertising as a pioneer of alienated consumption, everywhere in life is full of, with ubiquitous features, on the one hand for the convenience of shopping and other services to provide, grasp the fashion trends, grasp the pulse of the times, for Consumers lead the trend of shopping. On the other hand, they tend to be more and more commercialized. They are deceptive, serve interests only, damage the rights and interests of consumers, and appear the alienation of advertisements. In order to eliminate this alienation, we must sublate it and return to rational advertising.