《经营者》:农夫山泉公司的很多广告,包括妇孺皆知的“农夫山泉有点甜”、“农夫果园喝前摇一摇”都是您本人的创意。那么,这次农夫茶的广告是否也源自您的创意?钟睒睒:这是集体智慧的结晶。李英爱台词中每一个字都是我们精心推而成。这是一条几乎没有遗憾的广告,从创意到演员 “Operators”: Nongfushangquan many of the ads, including women and children know the “Nongfushangquan a little sweet,” “Nongfuguoyuan shakes before drinking” are your own ideas. So, this farmer’s tea ads are derived from your ideas? Zhong 睒 睒: This is the crystallization of collective wisdom. Every word in Li Ying-iai’s lines is a carefully-crafted one. This is an advertisement with almost no regrets, from ideas to actors