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2013年,习近平同志在全国宣传思想工作会议上指出,要精心做好对外宣传工作,创新对外宣传方式,着力打造融通中外的新概念新范畴新表述,讲好中国故事,传播好中国声音。习近平同志关于对外宣传工作的重要论述,指明了对外宣传的方向目标、重要任务和基本遵循。本文探讨中国黄河电视台外宣工作中如何以文化品格为导向,讲有文化品格的中国故事,传播承载中国梦的中国声音。
In 2013, Comrade Xi Jinping pointed out at the National Working Conference on Propaganda and Ideological Work that it is necessary to do a good job in propagandizing foreign affairs, innovate ways of publicity abroad, make new contributions in introducing new concepts and new fields that are both at home and abroad, speak good stories in China and spread the good Chinese voices. Comrade Xi Jinping’s important expositions on foreign propaganda work have pointed out the direction, mission and basic follow-up of foreign propaganda. This article explores how China’s Yellow River television propaganda work in the cultural character-oriented, speaking of Chinese stories of cultural character, spread the Chinese voice carrying the Chinese dream.