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自上世纪末开始,功能食品市场发展迅猛,至今全球功能食品的销售额已超过100亿美元。专家预则,未来十年内,全球功能食品的市场份额每年将以10%的速度增长。远远超过其他食品和饮料年均2%的增长速度。可能红牛自己都未料到,正是1995年那一句“累了,困了,喝红牛!”的广告语,在让消费者倍觉新鲜的同时,也让国内诸多苦苦寻觅新出路的同行眼前一亮。很快,各种各样打着“抗疲劳,富含电解质和矿物质”旗号的饮料及食品紧随其后,纷纷登场,
Since the end of the last century, functional food market has developed rapidly, so far the global sales of functional foods has more than 10 billion US dollars. Experts predict that in the next ten years, the global market for functional foods will grow at a rate of 10% annually. Far more than other foods and beverages average 2% growth rate. Perhaps Red Bull himself did not expect, it was in 1995 that a “tired, sleepy, drinking Red Bull!” Slogan, so that consumers feel fresh at the same time, but also for many domestic hard to find a new way The brightest peers. Soon, a variety of titles such as “Anti-fatigue, Electrolytes and Minerals,” under the banner of beverages and food, followed, have appeared,