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广告是通过一定形式的媒体,向用户公开而广泛地输送大量产品信息,以获得用户的关注与信任从而达到销售目的的一种企业的宣传方式与促销手段的媒体方式。巧妙的明喻与暗喻修辞运用使广告的语言变得更加生动与含蓄,使广告与产品达到完美的结合,从而达到刺激消费者眼球的目的。本文主要围绕广告英语中暗喻运用展开,详述了暗喻的运用特点,暗喻的运用技巧,充分体现了暗喻在广告英语使用中的奇妙效果。
Advertising through a certain form of media, to the user open and extensive delivery of a large number of product information, in order to obtain the user’s attention and trust so as to achieve the purpose of sales of a business promotion and promotion means of media. Clever simile and metaphor Rhetoric use to make the language of advertising more vivid and subtle, so that advertising and products to achieve the perfect combination, so as to stimulate the consumer’s eye. This article mainly focuses on the use of metaphor in advertising English. It expounds the application characteristics of metaphor and the application skills of metaphor, which fully demonstrates the wonderful effect of metaphor in the use of advertising English.