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经济全球化一个十分重要的特征就是品牌的全球化,全球市场的竞争已越来越表现为品牌的竞争。在汽车工业全球化的背景下,我国汽车工业由于缺少自主品牌,将越来越有成为国际汽车巨头附庸的危险。因此,我国汽车自主品牌的打造就成了发展我国汽车工业的关键所在。本文从自主品牌的概念及重要性出发,分析了制约我国汽车自主品牌发展的几大关键因素,提出了培育我国汽车自主品牌的方法和对策建议。
A very important feature of economic globalization is the globalization of the brand. The competition in the global market has increasingly manifested itself in brand competition. In the context of the globalization of the auto industry, due to the lack of independent brands, China’s auto industry will increasingly become a vassal of the international auto giant. Therefore, the building of our own car brand has become the key to the development of China’s automobile industry. Based on the concept and importance of independent brands, this article analyzes several key factors that constrain the development of Chinese own brands and puts forward some suggestions on how to cultivate our own brands.