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就跨境电商进口来说,中国主要进口市场是婴童市场及化妆品市场,而当当母婴品类市场交易份额目前位列行业前三,这样一来在“图转百”中业已形成的婴童客群就天然地为当当提供了占据更大市场份额的机会。当当是做图书起家的,在图书业务上积累了大量优质的‘三高’用户:高收入、高学历、高职位,不论是之前的‘图转百’战略(图书转百货),还是现在即将开展的跨境电商新业务,这些忠诚度极高的‘三高’用户“
As far as cross-border e-commerce imports are concerned, the major import market for China is the baby market and cosmetics market, while Dangdang’s share in the market for maternal and infant products currently ranks among the top three in the industry as a result of which ”diversion“ has been formed Of the baby patrons naturally provide Dangdang a greater market share opportunities. Dangdang is a good place to start a book, and has accumulated a large number of high-quality ’three highs’ users in the book business: high-income, highly educated and high-ranking positions. Whether it is the previous strategy of converting plans to books, New cross-border e-commerce businesses, these highly loyal ’three high’ users ”