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广告已经成为我们生活中不可或缺的一部分,它是商品进行自我推销和人们获取信息的主要手段。在近几年的广告中,内容以女性形象或者涉及女性题材的广告比例占据了百分之八十以上,随着社会男女平等思维的解放,大众开始加强对女性的关注,这也为以女性广告形象开辟了新的视角。当代广告中的女性形象主要分为以下几大类:传统家庭型的女性形象贝蒂.弗里丹在其著作《女性的奥秘》中“针对性别的销售”的章节中,特别研究了女性形象和广告之间的关系,并指出通过美化“家
Advertising has become an integral part of our lives and is the primary means by which merchandise can be self-promoted and people gain access to information. In recent years, advertisements have accounted for more than 80% of the advertisements on female images or on women’s subjects. With the liberation of social equality of men and women, the public began to pay more attention to women, Advertising image opens up new perspectives. The female images in contemporary advertising are mainly divided into the following categories: The traditional family-style female figure Betty Freeton has especially studied the women in her book Secrets of Women, Segment for Sex Sales, The relationship between image and advertising, and pointed out that through the beautification of ”home