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作为一种独特的产品推销方式,广告的产品销售信息宣传手段已经被广大社会成员广泛应用到自身生活、工作以及学习过程之中的方方面面。受到社会生活习惯以及地域民族文化内容的影响,不同国家和地区之间应用于广告宣传之中的语言方式也各不相同。本文在深入分析广告之中各种常用语句的基础之上,对英汉广告词汇的应用进行了对比和研究。希望能够帮助相关研究人员,更加全面深入的掌握英汉广告词汇的应用特征。
As a unique method of product marketing, advertising product sales information dissemination means has been widely used by members of the community widely in their own lives, work and study in all aspects. Affected by the social habits and the content of regional ethnic cultures, languages used by different countries and regions in advertising are also different. Based on the analysis of various commonly used sentences in advertisements, this paper compares and studies the application of English and Chinese advertisement vocabulary. Hope to help researchers, a more comprehensive and in-depth grasp of the application features of English and Chinese advertising vocabulary.