消费观念,一般地说是指人们为了满足自身直接的或间接的生活需要,对享有的物质消费资料所持的态度和看法。在现阶段,帮助人们树立正确的消费观念,不仅对于开拓新的生产领域,加速社会主义现代化经济建设,而且对于美化人们的生活,激发人们对生活的追求,培养人们高尚的道德情操,加强社会主义精神文明建设,都有着重要的意义。消费观念的形成,和一定历史条件下的社会经济发展水平密切相关,它必然要受到社会生产力水平的制约。所以,我国人民的消费观念必须要符合我国目前拥有的生产力发展水平,必须从我国的具体国情出发。我国是一个处于初级发展阶段的、正在 Consumption concept generally refers to people’s attitudes and opinions about the material consumption enjoyment in order to satisfy their own direct or indirect needs of life. At this stage, helping people to establish a correct concept of consumption not only opens up new areas of production and speeds up the economic construction of socialist modernization, but also aims at beautifying people’s lives, stimulating people’s pursuit of life, cultivating noble moral sentiments and strengthening the society The construction of spiritual civilization has important meanings. The formation of the concept of consumption is closely related to the level of social and economic development under certain historical conditions. It is bound to be constrained by the level of social productive forces. Therefore, the concept of consumption of our people must conform to the level of development of productive forces currently possessed by our country and must proceed from the specific national conditions of our country. Our country is at an early stage of development and is now