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专卖店是公司品牌、形象、文化的窗口,有利于公司品牌的进一步提升,全国连锁专卖店的形式,很大程度上有效的贯彻和执行公司各方面、各时期的文化及活动方针,提高集团执行力的同时,及时向终端经销商和消费者提供公司的产品信息。随着互联网和移动互联网的发展,客户的消费习惯和消费观念发生了变化,目前家电产品的主流消费群已经变成80后和90后,他们对电脑、智能手机和网络的应用非常熟悉,他们也将线上和线下的行为模式如此紧密的结合在一
The store is a window of the company’s brand, image and culture, is conducive to further enhance the company’s brand, the form of the national chain stores, to a large extent effective and effective implementation and implementation of various aspects of the company, culture and activities of various periods, Execution at the same time, promptly to the terminal distributors and consumers with the company’s product information. With the development of the Internet and the mobile Internet, customers’ spending habits and consumption concepts have changed. At present, the mainstream consumer groups of household electrical appliances have become 80 and 90. They are very familiar with the applications of computers, smartphones and networks. The combination of online and offline behavioral patterns is so tightly integrated