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2010年至2011年间奢侈品电商突然爆发,一度印证了“无商不电”的预言。但是,仅一年多国内奢侈品网站危机频现。在目前的市场和行业背景下,奢侈品与电商能否牵手成功,需要我们深刻反思。寒流入侵,逆袭还是沉沦?2012年中国奢侈品市场年复合增长率骤然跌至个位数,各大奢侈
Between 2010 and 2011, the e-commerce of luxury goods suddenly broke out, which once confirmed the prophecy of “business without electricity”. However, only one year more frequent domestic luxury goods crisis. In the current market and industry background, luxury goods and electricity providers can hand in hand, we need a profound reflection. Cold invasion, counterattack or sink? In 2012 China’s luxury goods market compound annual growth rate suddenly dropped to single digits, the major luxury